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The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
A Lot Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
70% Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs