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Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
83 Percent Of Clients Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take notice of clients' recommendations online.
Source: Statuslabs
More Than Half Of People Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
74 Percent Of Local Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings data, we found out that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from friends and family.
Source: Brightlocal
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of prospective clients won't even think about working with a company they can't find opinions about.
Source: Statuslabs
US Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically 2 out of 3 businesses have excellent and awesome scores. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Customers Review A Companies Replies To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo