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Most Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two thirds of businesses have excellent and awesome ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to give a review on their business.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now know why client reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
89% Of Consumers Read A Companies Reactions To Reviews
Not only do many customers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation does not affect just the customers. Potential team members also take a look at rankings and read reviews.
Source: Deloitte
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista