72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not impact just the consumers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of companies have good and awesome scores. Only 5% of businesses have a score below three stars.

Source: Brightlocal

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible customers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

89% Of Shoppers Like To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, clients prefer to read reviews on their mobile devices.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista