64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' suggestions online.

Source: Statuslabs

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Reviews Published On Twitter Can Increase Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online ratings statistics, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Just 6% Of Consumers Don't Trust Client Reviews At All

According to client review data, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone