The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

15 Percent Of Users Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of possible customers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would leave a review to advise others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When consumers have to pick a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo