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Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Because the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more cash with a business.
Source: Statuslabs
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation does not affect just the consumers. Potential employees also take a look at rankings and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
United States Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Clients Browse A Businesses Feedback To Reviews
Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista