77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Reviews Posted On Twitter Can Grow Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a response. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

US Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as advice from loved ones.

Source: Brightlocal

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone