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53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of client reviews stay without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Majority Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is among numerous that show the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more important than ever.
57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for services with a perfect five star score.
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
30% Of Clients Feel Positive About A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
More Than Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers