If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

82% Of Consumers Visit Review Sites Because They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from friends and family.

Source: Brightlocal

89% Of Clients Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their cell phones.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company

This stat is among many that show the importance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential customers are searching for. Almost a third of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal