74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

89% Of Consumers Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, customers choose to read reviews on their mobile devices.

Source: Statista

The Average Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers