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Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the prospective consumers are searching for. Practically a third of customers say written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings stats, we discovered that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of businesses have excellent and outstanding scores. Just 5% of companies have a rating below three stars.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
No matter how enticing your marketing is, you still require client reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone