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Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the huge majority of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers have to pick a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Google Represents 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
83% Of All Younger Clients Were Invited To Leave A Review Recently
Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all clients to give a review on their company.
Source: Brightlocal
73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the potential consumers are trying to find. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
Online Item Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.
Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
Reviews Shared On Twitter Can Increase Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
89% Of Clients Review A Businesses Feedback To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat clients well normally prosper, review sites help ensure of that.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra