A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating really helps your overall score.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Definitely Post A Review

More than a 35% would post a review to advise others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well generally succeed, review websites help ensure of that.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

70% Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your services or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Over Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your consumers delighted is more important than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with a best five star score.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews stay without a response. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, customers prefer to read reviews on their smart phones.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal