Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now understand why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a company's reputation doesn't impact just the customers. Potential team members also look at scores and read reviews.

Source: Deloitte

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers well generally flourish, review sites help ensure of that.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young People Were Asked To Leave A Review Recently

Of those invited, 80% of customers did post a review. Overall, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

American Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US customers.

Source: Statista

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Only 6% Of Customers Don't Rely On Client Reviews At All

According to client review data, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

The Majority Of Customers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista