Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There's no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Software Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal