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73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be customers are searching for. Practically a third of customers say written reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers have to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of client reviews stay without a reaction. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat consumers well generally prosper, review websites help make sure of that.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Since the vast majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of possible customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically two-thirds of businesses have exceptional and great ratings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal