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The Typical Review Length Has Become 65% Much Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
70 Percent Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as guidance from family and friends.
Source: Brightlocal
USA Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
89% Of Consumers Review A Companies Responses To Reviews
Not only do many shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
83% Of Consumers Don't Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential customers will not even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs