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77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.
Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic popularity of a website can just go so far.
Source: Review Trackers
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings stats, we learnt that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone