Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

74% Of Local Companies Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably normally prosper, review sites help make certain of that.

Source: Statuslabs

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of businesses have good and exceptional scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Reviews Published On Twitter Can Increase Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo