More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Company

This stat is one of lots of that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation doesn't affect just the customers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take notice of clients' recommendations online.

Source: Statuslabs

Over Half Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Submit A Review

More than a 35% would post a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

The Average Review Length Has Become 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and awesome rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone