73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are searching for. Practically a third of customers state written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and awesome ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

Over Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation doesn't affect simply the clients. Potential employees likewise take a look at scores and read reviews.

Source: Deloitte

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly generally prosper, review websites help make sure of that.

Source: Statuslabs

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their smart phones.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to focus on consumers' recommendations online.

Source: Statuslabs