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30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your clients builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
A Lot Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, clients prefer to read reviews on their phones.
Source: Statista
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need consumer reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal