73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as guidance from family and friends.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers

Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review statistics, a massive 19 percent of customers always trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the importance of online scores. Now that news of client satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star ranking.

Source: Brightlocal

The Majority Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center