54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are trying to find. Almost a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

United States Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Because They Want To Buy A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Users come because they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as advice from friends and family.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport