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A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably usually prosper, review sites help make sure of that.
Source: Statuslabs
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among many that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.
57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with an ideal five star rating.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have exceptional and great scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Since the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
Only 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a whopping 19% of consumers always trust online reviews and never a make a purchase without reading reviews initially.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers