60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can just presume when it concerns trust.

Source: Review Trackers

More Than Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers