Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the large bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings statistics, we found out that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to focus on consumers' suggestions online.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

If A Business Manages To Resolve Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday