70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Software Application Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

USA Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review data, a massive 19 percent of customers constantly trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Clients don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a third of customers say composed reviews are the only function that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

89% Of Clients Review A Businesses Replies To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal