When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

United States Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American customers.

Source: Statista

83% Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers well typically succeed, review sites help make sure of that.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Because They Want To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Review sites are places that people go to get the facts about a product, business or service . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies really utilize them.

Although we now know why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs