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The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall rating.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Clients Might Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
15 Percent Of Buyers Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of possible customers won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the potential customers are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When clients need to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport