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73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be customers are searching for. Nearly a third of customers state written reviews are the only function that makes them think the sites' reviews are relevant and useful.
Source: Fan and Fuel
The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, customers prefer to read reviews on their cell phones.
Source: Statista
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat customers well usually flourish, review sites help make certain of that.
Source: Statuslabs
The Typical Review Length Has Become 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Because the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 6% Of Consumers Do Not Rely On Customer Reviews At All
According to consumer review stats, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Consumers Might Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
89% Of Clients Review A Companies Replies To Reviews
Not only do many consumers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Customers Would Definitely Give A Review If They Were Asked
More than a 35% would submit a review to inform others about their customer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% boost.
Source: RevLocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal