63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

Google Represents 57.5% Of All Reviews Around The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to customers' recommendations online.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would do it to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to post a review to assist other people with their choice making process.

Source: Podium

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your consumers builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers need to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

15% Of Users Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of possible clients will not even think about working with a company they can't find opinions about.

Source: Statuslabs