95% Of Unsatisfied Customers Will Go Back To A Business If A Company Deals With Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a business requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among numerous that show the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating in fact helps your overall score.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

89% Of Shoppers Choose To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, consumers choose to read reviews on their mobile devices.

Source: Statista