70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

70 Percent Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers have to choose a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation doesn't affect just the customers. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a response. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs