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More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Just 6% Of Customers Do Not Rely On Consumer Reviews At All
According to customer review statistics, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of possible customers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
US Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people check out reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews normally bring the very same weight as suggestions from loved ones.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a company's reputation doesn't affect simply the consumers. Potential employees likewise take a look at scores and read reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista