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70% Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Over Half Of Customers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of potential consumers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics show a company's reputation does not impact just the clients. Prospective team members also take a look at ratings and take a look at reviews.
Source: Deloitte
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.
Source: Statuslabs
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias