Users Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as recommendations from loved ones.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have excellent and awesome rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Consumers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to inform others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp every month. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

74% Of Regional Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores stats, we learnt that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

15% Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs