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63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats show the basic popularity of a website can just presume when it pertains to trust.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a business's reputation does not affect just the customers. Prospective team members likewise take a look at ratings and read reviews.
Source: Deloitte
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now understand why customer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
83% Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs
89% Of Customers Want To Read Reviews Using Their Smart Devices
Be it via an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.
Source: Statista
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Just 6% Of Customers Don't Rely On Client Reviews At All
According to client review stats, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a purchase without checking out reviews first.
Source: Statista
If A Company Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Unhappy Customers Will Return To A Business
Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
The Average Review Length Has Become 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal