Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly typically succeed, review sites help ensure of that.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews go on without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Nearly a third of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Customers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone