63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' suggestions online.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation does not impact just the clients. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

The Majority Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly normally flourish, review websites help make sure of that.

Source: Statuslabs

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp monthly. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal