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89% Of Clients Read A Businesses Feedback To Reviews
Not only do many clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There's no way around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
83% Of All Young Consumers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all consumers to give a review on their company.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the large majority of customers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be clients are looking for. Almost a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19 percent of consumers always trust online reviews and never a buy without reading reviews first.
Source: Statista
89% Of Consumers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, people choose to read reviews on their smart phones.
Source: Statista
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management stats indicate a business's reputation does not affect just the clients. Potential team members also look at ratings and take a look at reviews.
Source: Deloitte
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as advice from loved ones.
Source: Brightlocal
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a website can only go so far when it comes to trust.
Source: Review Trackers