Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

82 Percent Of Consumers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or An Item And Want To Get The Facts About Business Services And Products.

Review websites are places that customers go to get the facts about a item, business or service . Since they have actually already formed a purchase decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review statistics, a massive 19 percent of customers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

89% Of Shoppers Choose To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

89% Of Customers Read A Businesses Feedback To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and awesome scores. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal