Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp every month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation does not impact just the clients. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of consumers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers