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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat consumers honorably normally prosper, review sites help make certain of that.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Individuals Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, clients choose to read reviews on their cell phones.
Source: Statista
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online scores data, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as recommendations from friends and family.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews go on without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone