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64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company
This stat is among numerous that illustrate the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for organizations with an ideal five star score.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the vast majority of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
72% Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how attractive your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a reaction. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of Customers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz