The Average Review Length Has Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Consumers Could Spend 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

95% Of Unsatisfied Clients Will Go Back To A Business If A Company Makes An Effort To Fix Problems Quickly And Effectively

Clients do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to consumer review data, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective clients are searching for. Nearly a third of customers say written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would do it to educate others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone