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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not affect just the clients. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Because the huge bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a doctor.
Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of businesses have exceptional and good ratings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your clients establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are happy to spend more money with a company.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Definitely Leave A Review
More than a 35% would leave a review to notify others about their client experience and 24% would rather direct their review to the business itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
89% Of Consumers Review A Companies Responses To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really utilize them.
Although we now understand why customer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
The Average Review Length Has Become 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers