64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation does not affect just the consumers. Prospective employees also look at rankings and read reviews.

Source: Deloitte

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users describe your services or product, the more money you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require client reviews. There is no way around it. Customers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone