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52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
Reviews Posted On Twitter Can Increase Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
15% Of Buyers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential customers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review stats reveal the basic appeal of a website can only go so far when it comes to trust.
Source: Review Trackers
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to client review statistics, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out client reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings data, we discovered that a company requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat consumers well generally prosper, review sites help make sure of that.
Source: Statuslabs